{"id":95277,"date":"2022-10-28T10:00:14","date_gmt":"2022-10-28T08:00:14","guid":{"rendered":"https:\/\/www.promoest.com\/how-to-create-an-innovative-startup-the-winning-strategy-in-just-a-few-steps\/"},"modified":"2022-10-28T10:00:14","modified_gmt":"2022-10-28T08:00:14","slug":"how-to-create-an-innovative-startup-the-winning-strategy-in-just-a-few-steps","status":"publish","type":"post","link":"https:\/\/www.promoest.com\/en\/how-to-create-an-innovative-startup-the-winning-strategy-in-just-a-few-steps\/","title":{"rendered":"How to create an innovative startup? &#8211; The winning strategy in just a few steps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"95277\" class=\"elementor elementor-95277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc81ad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc81ad2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-799fb72\" data-id=\"799fb72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce5feef elementor-widget elementor-widget-heading\" data-id=\"ce5feef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introduzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9043d elementor-widget elementor-widget-spacer\" data-id=\"5d9043d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4edff7b elementor-widget elementor-widget-text-editor\" data-id=\"4edff7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Highlight SCXW142479375 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142479375 BCX8\">In Italia la startup innovativa \u00e8 un\u2019impresa nuova, non quotata e\u00a0<\/span><\/span><span class=\"TextRun SCXW142479375 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142479375 BCX8\">costituita da\u202fnon pi\u00f9 di 5 anni<\/span><span class=\"NormalTextRun SCXW142479375 BCX8\">.\u00a0<\/span><span class=\"NormalTextRun SCXW142479375 BCX8\">Una caratteristica principale \u00e8 sicuramente il contenuto tecnologico elevato preceduto dall\u2019idea di business creativa e realizzabile.<\/span><\/span><span class=\"EOP SCXW142479375 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b019fc4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b019fc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a4ef22\" data-id=\"7a4ef22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a66e1 elementor-widget elementor-widget-heading\" data-id=\"c1a66e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quando una startup \u00e8 innovativa?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c79958 elementor-widget elementor-widget-spacer\" data-id=\"7c79958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ba9ce elementor-widget elementor-widget-text-editor\" data-id=\"c8ba9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per essere considerata tale la nuova impresa deve avere i seguenti 3 requisiti (fonte Ministero dello sviluppo economico):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bef0b elementor-widget elementor-widget-text-editor\" data-id=\"05bef0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>sostiene spese in R&amp;S\u202fpari ad almeno il\u202f15% del maggiore valore tra costo e valore totale della produzione;<\/li><li>\u202fimpiega\u202fpersonale altamente qualificato\u202f(almeno 1\/3 dottori di ricerca, dottorandi o ricercatori, oppure almeno 2\/3 con laurea magistrale);<\/li><li>\u00e8 titolare, depositaria o licenziataria di almeno un\u202fbrevetto\u202fo titolare di un\u202fsoftware\u202fregistrato.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cedeb0a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cedeb0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12d2379\" data-id=\"12d2379\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56d1a3 elementor-widget elementor-widget-heading\" data-id=\"c56d1a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pochi passi per costituire una startup <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca92a3 elementor-widget elementor-widget-spacer\" data-id=\"cca92a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4cefb9 elementor-widget elementor-widget-text-editor\" data-id=\"c4cefb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il primo passo nella costituzione di un\u2019impresa creativa \u00e8 avere un\u2019idea realizzabile, innovativa e durabile nel tempo. Alla base di questo vi \u00e8 una logica semplice:\u202f<strong>la nuova startup deve<\/strong>\u00a0<b>fornire risposte innovative a problemi reali.<\/b>\u00a0<\/p><p>Dopo aver costituito il team di lavoro (professionisti con differenti skills) \u00e8 necessario trovare un modello di business e fare un\u2019<strong>analisi SWOT<\/strong>\u00a0per comprendere i punti di forza, di debolezza, le opportunit\u00e0 e le minacce.\u00a0<\/p><p>La ricerca di finanziamenti che aiuter\u00e0 la startup pu\u00f2 avvenire tramite differenti canali:\u00a0Crowdfunding, Business angel, Venture Capital startup, Prestiti bancari, Bandi pubblici e Horizon 20.\u00a0<\/p><p>La scelta del modello societario (es. SRL), l\u2019utilizzo di validation board per essere testato con feedback dei primi clienti e infine la scelta della giusta user experience saranno gli ultimi step di rodaggio per la startup innovativa appena ideata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23f783b elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23f783b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a5ebcf5\" data-id=\"a5ebcf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea2d9d elementor-widget elementor-widget-image\" data-id=\"6ea2d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1196\" height=\"720\" src=\"https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/foto-startup.png\" class=\"attachment-full size-full wp-image-90440\" alt=\"\" srcset=\"https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/foto-startup.png 1196w, https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/foto-startup-300x181.png 300w, https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/foto-startup-1024x616.png 1024w, https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/foto-startup-768x462.png 768w\" sizes=\"(max-width: 1196px) 100vw, 1196px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7b3465\" data-id=\"e7b3465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9a8dee elementor-widget elementor-widget-image\" data-id=\"f9a8dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"466\" src=\"https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/tavolo-legno-con-computer-e-fogli-di-analisi.jpg\" class=\"attachment-full size-full wp-image-90431\" alt=\"\" srcset=\"https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/tavolo-legno-con-computer-e-fogli-di-analisi.jpg 700w, https:\/\/www.promoest.com\/wp-content\/uploads\/2022\/10\/tavolo-legno-con-computer-e-fogli-di-analisi-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c890a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c890a5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0ce988\" data-id=\"e0ce988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7e955b elementor-widget elementor-widget-heading\" data-id=\"f7e955b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un trend in crescita<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd2e61 elementor-widget elementor-widget-spacer\" data-id=\"1dd2e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d508aa7 elementor-widget elementor-widget-text-editor\" data-id=\"d508aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il fenomeno delle startup innovative aumenta anche nel nostro Paese: erano 14.032 al primo ottobre<b>,<\/b>\u00a0540 in pi\u00f9 rispetto al secondo trimestre del 2021 (+3,3%, fonte: ministero dello Sviluppo economico \u2013 Mise).\u00a0<\/p><p>A livello mondiale tra il 2020 e 2021 sono circa 936 le imprese che hanno ottenuto una\u202f<b>valutazione implicita superiore al miliardo di dollari<\/b>\u00a0di finanziamenti qualcuna di queste presente in Africa, in America Latina e in Turchia.\u00a0<\/p><p>Un fattore che ha contribuito alla crescita di idee creative ancora mai realizzate \u00e8 sicuramente da ricercarsi nel miglioramento mondiale a livello di digitalizzazione utilizzata pi\u00f9 professionalmente sia da consumatori che dalle aziende<b>.<\/b>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7afb309 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7afb309\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90a89ed\" data-id=\"90a89ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25292b9 elementor-widget elementor-widget-heading\" data-id=\"25292b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il mondo delle startup al femminile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c119e4e elementor-widget elementor-widget-spacer\" data-id=\"c119e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c46d8 elementor-widget elementor-widget-text-editor\" data-id=\"27c46d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alcuni studi scientifici sostengono che le donne siano pi\u00f9 adatte a individuare i bisogni del mercato e a coglierne le opportunit\u00e0 \u00e8 forse per questo motivo che l\u2019attenzione alle startupper sta, seppur lentamente, crescendo.\u00a0\u00a0<\/p><p>In Italia, nel 2022 \u00e8 stato lanciato\u00a0<i>FoundHER \u2013 We find her, we fund her\u00a0<\/i>un programma dedicato all\u2019imprenditoria femminile di 5 mesi che comprende mentoring, workshop,\u00a0<b>accesso al network globale di Plug and Play<\/b>\u00a0costituito di pi\u00f9 di 530 Corporate partner, esperti di settore, societ\u00e0 di venture capital, universit\u00e0, governi e centri di ricerca attivi in molteplici industrie e\u00a0opportunit\u00e0 di utilizzare l\u2019office space\u00a0nelle sedi italiane di Plug and Play (Milano e Modena).\u00a0\u00a0<\/p><p>Questo programma ha coinvolto come partner\u00a0<b>Angels4Women, GammaDonna, SheTech\u00a0<\/b>e<b>\u00a0UniCredit Start Lab<\/b>\u00a0ovvero alcune delle aziende attivamente impegnate da anni per ridurre il gender gap nel mondo imprenditoriale, professionale e tecnologico<b>.<\/b>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ut et ligula vel urna accumsan placerat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.<\/p>\n","protected":false},"author":1,"featured_media":90443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[496],"tags":[],"class_list":["post-95277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create an innovative startup? - The winning strategy in just a few steps | Promoest<\/title>\n<meta name=\"description\" content=\"How to create an innovative startup? - The winning strategy explained in a few simple steps from our perspective\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promoest.com\/en\/how-to-create-an-innovative-startup-the-winning-strategy-in-just-a-few-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create an innovative startup? 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