{"id":95279,"date":"2022-09-16T01:01:30","date_gmt":"2022-09-15T23:01:30","guid":{"rendered":"https:\/\/www.promoest.com\/the-importance-of-sustainability-in-events-and-fairs-why-organize-a-sustainable-event\/"},"modified":"2022-09-16T01:01:30","modified_gmt":"2022-09-15T23:01:30","slug":"the-importance-of-sustainability-in-events-and-fairs-why-organize-a-sustainable-event","status":"publish","type":"post","link":"https:\/\/www.promoest.com\/en\/the-importance-of-sustainability-in-events-and-fairs-why-organize-a-sustainable-event\/","title":{"rendered":"The importance of sustainability in events and fairs: why organize a sustainable event?"},"content":{"rendered":"\t\t
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Introduzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Negli ultimi periodi si sono verificati numerosi passi avanti nel campo della sostenibilit\u00e0 da parte di aziende di differenti settori. Allo stesso modo, per\u00f2, si sono viste varie polemiche sul mancato rispetto ambientale e di tutela del territorio,\u00a0soprattutto\u00a0nell\u2019ambito dell\u2019organizzazione di eventi (come il tanto chiacchierato caso Giova Beach Party).<\/p><\/div><\/div>

Sebbene ci siano ancora degli episodi discutibili, la tendenza delle aziende specializzate nel settore \u00e8 quella di promuovere la sostenibilit\u00e0 come valore aggiunto. Grazie a questo modo di pensare, sono gli stessi clienti che traggono profitto con riconoscimenti ufficiali, brand image positiva e miglioramento delle relazioni con gli stakeholders interni ed esterni.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Che elementi influiscono sulla sostenibilit\u00e0 di un evento?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019elemento chiave per organizzare un evento sostenibile \u00e8 anzitutto la conoscenza del luogo in cui si opera. Allo stesso modo la comprensione delle esigenze e delle aspettative delle parti coinvolte nel lavoro gioca un ruolo importantissimo. L\u2019analisi dei rischi e delle opportunit\u00e0 pu\u00f2 essere legata alla promozione sia del territorio che dei suoi attori e la comunicazione va vista nell\u2019ottica di un minor spreco con una gestione socialmente responsabile della catena di fornitura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Meno costi pi\u00f9 sostenibilit\u00e0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019importanza della sostenibilit\u00e0 in eventi e fiere \u00e8 comparabile all\u2019impatto positivo che ha sui costi dello stesso. Pi\u00f9 un evento \u00e8 attento all\u2019ambiente, pi\u00f9 i costi sono minori (specialmente in campi come il risparmio di energia, trasporti e la produzione di materiali). In questa ottica gli sprechi si riducono e con pi\u00f9 probabilit\u00e0 si potranno avere sponsorizzazioni e agevolazioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I consigli per organizzare un evento sostenibile nel 2022<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Promoest \u00e8 impegnata da anni nella battaglia contro lo spreco: per questo motivo, in qualsiasi evento, si predilige la distribuzione di informazioni utili tramite QR code. A tal ragione \u00e8 stato creato\u00a0Eventspass,<\/a>\u00a0un sistema di accredito digitale per mantenere monitorato l\u2019ingresso a qualsiasi area, evento, fiera e congresso per sostituire il classico biglietto cartaceo.<\/p>

Inoltre, Promoest \u00e8 attenta anche nella scelta dei servizi catering che offrono prodotti freschi, a km zero e che aderiscono a programmi di donazioni degli avanzi ai pi\u00f9 bisognosi per combattere contro lo spreco alimentare (uno dei problemi pi\u00f9 frequenti nel settore degli eventi). Fra le pi\u00f9 utilizzate, vi \u00e8 l\u2019iniziativa\u00a0\u201cFood for Good\u201d.<\/p>

I gadget sono essenziali quando si parla di un evento sia come pubblicit\u00e0 ma soprattutto per lasciare un ricordo del momento vissuto. Promoest in un\u2019ottica green promuove l\u2019utilizzo di oggetti eco-sostenibili, utili e soprattutto non usa e getta come, ad esempio, matite a grafite con all\u2019interno semi da poter piantare o box alimentari di prodotti tipici per la promozione del nostro territorio.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Aenean quis mattis odio. Praesent condimentum metus a nisi vehicula, nec lobortis ut turpis et turpis luctus porttitor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397,496],"tags":[548,485,360,553,547,552,550,549,437,551],"class_list":["post-95279","post","type-post","status-publish","format-standard","hentry","category-events","category-news","tag-clean-energy","tag-event","tag-eventspass-en","tag-fair","tag-green-en","tag-sustainability","tag-sustainability-in","tag-sustainability-in-events-and-fairs","tag-sustainable-event","tag-sustainable-fair"],"yoast_head":"\nThe importance of sustainability in events and fairs: why organize a sustainable event? | Promoest<\/title>\n<meta name=\"description\" content=\"The importance of sustainability in events and fairs: why organize a sustainable event? 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