{"id":95299,"date":"2024-02-13T12:13:25","date_gmt":"2024-02-13T11:13:25","guid":{"rendered":"https:\/\/www.promoest.com\/art-and-culture-as-a-creative-warning-for-events-between-the-past-and-innovation\/"},"modified":"2024-02-13T12:13:25","modified_gmt":"2024-02-13T11:13:25","slug":"art-and-culture-as-a-creative-warning-for-events-between-the-past-and-innovation","status":"publish","type":"post","link":"https:\/\/www.promoest.com\/en\/art-and-culture-as-a-creative-warning-for-events-between-the-past-and-innovation\/","title":{"rendered":"Art and culture as a creative warning for events: between the past and innovation"},"content":{"rendered":"\t\t
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Il ruolo centrale della cultura negli eventi, tra coinvolgimento del pubblico, valorizzazione del patrimonio culturale e creativit\u00e0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’arte e il patrimonio culturale sono da sempre catalizzatori di impatti positivi, soprattutto dal punto di vista sociale e economico.<\/p>

Ultimamente la cultura viene utilizzata sempre di pi\u00f9 come punto di partenza per migliorare il benessere delle persone, per aumentare la loro partecipazione tramite la rivitalizzazione del loro retaggio culturale e per delineare i futuri sviluppi della citt\u00e0, facendo proprio leva sulla rigenerazione culturale urbana. Pu\u00f2 anche creare posti di lavoro, generare reddito tramite la vendita di beni e servizi relativi alla cultura e aiutare lo sviluppo economico locale, tramite l\u2019attrazione di investimenti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L'esperienza culturale e artistica negli eventi che abbiamo organizzato<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le crescenti interconnessioni promosse dalla globalizzazione, richiedono agli eventi di innovarsi e, allo steso tempo, di mantenere il legame con il passato.
Di conseguenza, alcuni eventi che Promoest ha organizzato sono riusciti a valorizzare l’arte, la cultura e il contesto storico della location dell’evento. Come nel 48\u00b0 meeting ORAHS<\/a>, l\u2019intera conferenza \u00e8 stata organizzata nella splendida Aula Magna di Sant\u2019Agostino affrescata con dipinti del 1300.<\/p>

Inoltre, anche un evento aziendale pu\u00f2 trasformarsi in una emozionante cena con spettacolo, come nel caso dell\u2019evento DentalPro organizzato da Promoest per il Christmas Party<\/a>, con ballerine di danza del ventre e professioniste di cerchio areo.<\/p>

Per valorizzare l’aspetto artistico negli eventi, \u00e8 necessario preservare e conservare il patrimonio culturale, ma non in maniera statica, anzi rendendolo proprio parte attiva nel contesto contemporaneo. Come, ad esempio, la 49th ESAO-IFAO Conference<\/a> includeva tour guidati e una cena di gala presso la preziosissima Villa Malliana del \u2018700.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Arte e Cultura: il valore aggiunto per il coinvolgimento del pubblico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gli eventi che utilizzano l’arte e la cultura come sfondo o elemento centrale, incoraggiano l’immersione del pubblico e un maggiore senso di identit\u00e0, comprensione e attenzione nei confronti del patrimonio culturale.<\/p>

Contemporaneamente, l’evento genera e crea valore tramite la creativit\u00e0, accentuando la rilevanza della co-creazione dell’evento, quindi ponendo sempre pi\u00f9 attenzione al pubblico e al loro coinvolgimento. In questo modo, gli eventi , tramite la creativit\u00e0 , possono riposizionare sia il pubblico che la cultura come elementi centrali, e non solamente marginali, all’esperienza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Aenean quis mattis odio. Praesent condimentum metus a nisi vehicula, nec lobortis ut turpis et turpis luctus porttitor.<\/p>\n","protected":false},"author":2,"featured_media":91492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[660,666,669,668,665,671,664,667,661,355,663,670,662],"class_list":["post-95299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-art-en","tag-art-event","tag-creative-event","tag-creativity","tag-cultural-event","tag-cultural-experience","tag-cultural-heritage","tag-cultural-heritage-en","tag-culture","tag-immersive-experience","tag-innovation","tag-involvement","tag-past"],"yoast_head":"\nArt and culture as a creative warning for events: between the past and innovation<\/title>\n<meta name=\"description\" content=\"The central role of art and culture in events, between public involvement, heritage enhancement and 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