{"id":95464,"date":"2025-04-14T16:15:49","date_gmt":"2025-04-14T14:15:49","guid":{"rendered":"https:\/\/www.promoest.com\/showcase\/end-of-the-year-meeting-and-christmas-dinner-gcfe-2\/"},"modified":"2025-07-10T10:22:56","modified_gmt":"2025-07-10T08:22:56","slug":"end-of-the-year-meeting-and-christmas-dinner-gcfe-2","status":"publish","type":"showcase","link":"https:\/\/www.promoest.com\/en\/showcase\/end-of-the-year-meeting-and-christmas-dinner-gcfe-2\/","title":{"rendered":"Best in Travel 2025"},"content":{"rendered":"\t\t
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Introduction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On February 12, 2025, Genoa became the international stage for the tourism of the future, hosting the Best in Travel 2025<\/strong> event, organized by the City of Genoa in collaboration with Promoest.<\/strong> The city, a recipient of the prestigious Best in Travel Award 2025<\/strong>, was recognized as one of the most promising destinations globally, thanks to its rich cultural heritage, its focus on sustainability and its ability to innovate in the tourism sector. <\/p>

Against a backdrop of profound changes and new demands from travelers, the event was a key moment of confrontation between industry experts, institutions, investors and operators, with the aim of outlining together the future of tourism in a sustainable, experiential and regenerative way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Keywords.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSustainable Tourism\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTerritorial Innovation\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInternational Events\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGenoa, Culture and Heritage\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visit Website<\/path><\/path><\/svg><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The event<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The event consisted of four technical sessions<\/strong>, which addressed the main trends in contemporary tourism:<\/p>

  • Sustainable Tourism<\/strong>, with a focus on best practices for environmental protection and social inclusion;<\/p><\/li>

  • Outdoor and Sports Tourism<\/strong>, focusing on new forms of travel related to wellness and outdoor activities;<\/p><\/li>

  • Experiential and Regenerative Tourism<\/strong>, which aims to engage the traveler in authentic and transformative activities;<\/p><\/li>

  • Cultural Tourism<\/strong>, with a focus on the enhancement of local heritage.<\/p><\/li><\/ul>

    National and international experts brought their input, stimulating deep reflection on how destinations can evolve in harmony with the goals of the2030 Agenda for Sustainable Development<\/strong>.<\/p>

    Genoa<\/strong> was able to seize the opportunity to tell its own unique identity, positioning itself as a model urban destination capable of combining history, innovation and quality of life.<\/p>

    A particularly striking moment of the event was the enhancement of the Rolli Experience<\/strong>, dedicated to the historic Palazzi dei Rolli<\/strong>, a UNESCO heritage site. During the Rolli Days<\/strong>, participants were able to experience an immersive itinerary through art, history and gastronomy, strengthening the link between culture and quality tourism. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The role of Promoest<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Promoest<\/strong> took care of the entire organization and operational management of<\/strong> the event, making a major contribution to its success. From logistics to the care of the stage set-up, from speaker coordination to communication, Promoest brought to bear its many years of experience in the international events industry. <\/p>

    With a tailor-made approach and a strategic vision geared toward enhancing the local area, Promoest ensured a smooth, engaging and highly professional experience, transforming Best in Travel 2025 into a benchmark for dialogue on the tourism of the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Conclusions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Best in Travel 2025<\/strong> was a showcase for Italian excellence and a platform to inspire new tourism policies. Genoa was able to best interpret its role as host city, projecting itself toward an inclusive, cultural and sustainable tourism model. <\/p>

    Promoest<\/strong>, with its know-how and ability to create connections among stakeholders, has once again proven to be a reliable and innovative partner for events with high strategic impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Phasellus vel orci vel orci tincidunt interdum. 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