Palazzo Mezzanotte as Arendelle’s Ice Castle for the Italian Stock Exchange’s Baby Christmas.


For one day the historic Palazzo Mezzanotte in Milan becomes the Frozen’s Ice Castle thanks to Promoest. The characters of the famous Disney movie were indeed the protagonists of  the Baby Christmas 2014, the annual event dedicated to the Italian Stock Exchange’s employees and their children. Anna, Elsa, Olaf and all Frozen’s characters, along with Santa’s helpers, engaged with the participants through interactive workshops focused on the Christmas theme before the usual final gifts exchange. Almost 200 children with their parents have awaited Christmas directly into Frozen’s realm.