ECCELLENZE DEL FASHION E DEL DESIGN SI INCONTRANO

Belstaff, luxury lifestyle brand of clothing with Anglo-Saxon DNA but with Italian production, is implementing a repositioning that revisits its motorcycle heritage in a modern key. Promoest has designed an educational tour focused on the press, fashion bloggers, personal shoppers and tour operators for the presentation of their products and has proposed a dialogue which, in the course of the week of the International Furniture Fair of Milan, unites in partnership two excellences of Italian design.

The choice has fallen on Mdf Italia, and to the Flow Slim sofas and armchairs of J.M. Massaud. Clean and slender lines, like those of the Belstaff fashion collection, shades of colours, materials born from the use of the latest technologies. Two different worlds, in other words, that have found a dialogue in their elective affinities.

A dialogue that continues in the layout of the showroom of Via Della Spiga: there are no mannequins, but suspended clothes that float in the air, flying over two armchairs mounted in a mirrored way, one to the ground and the other in mid-air, reflecting it perfectly upside down.