In the month of April Promoest has organised for a group of 25 buyers of events from Belgium, the UK and France, a “Fashion Shopping Tour and Theatre”: a route in the fashion district with a focus on some Brands chosen as symbols of Made in Italy and of the highest level of workmanship, visits to some architectural symbols of the city to then conclude with some culinary suggestions. 

Guests have enjoyed the hospitality of some important Brands that promote the idea of “Italianness”. Not only Made in Italy, through experiences of art, fashion and food, but also traditions, anecdotes, craftsmanship, professionalism and the hospitality of our city.

Not the usual classic entrance in Showrooms, but an immersion in history and contact with the modernity and the evolution of the selected Brands.