The Metropolitan City of Reggio Calabria reveals its unique Soul; all the differences, peculiarities and specificities of each part of the territory, as wonderful as they are if taken individually, become extraordinary when merged
In particular, the promotional campaign that began on November 29, 2021 is the culmination of a marketing strategy on which the city has been working for several months. In fact, this strategy aims to define and trace a new path in which each element contributes to give a unique and positive image of our territory.
The potentialities in the tourist field are vast, thanks to the richness in cultural and naturalistic terms. It is the start of a season in which attention to the narrative of the territory will be central to the development policy and to the growth of the city. The aim is to return a correct projection of the immensity of the heritage that the Metrocity guards and its rightful place as a key player in the Mediterranean.
In conclusion, the Metropolitan City of Reggio Calabria is ready for new challenges, proud of its history and its humanity and it will start from this to present its tourist destination.