The project
“MUSA: Pathways to Sustainable Innovation” was an institutional event designed to recount the results, impact and future prospects of the MUSA project, enhancing its role in building a territorial ecosystem of sustainable innovation.
The event took place on December 3 and 4, 2025 on two days and two symbolic locations in Milan – the University of Milano-Bicocca and Palazzo Reale – involving more than 600 participants including stakeholders, researchers and institutions.
The presence of institutional figures, including the Rectors of the partner universities and the City of Milan, confirmed the strategic and public value of the initiative.
The activities carried out
Promoest was responsible for thecomplete organization and operational coordination of the two-day event, ensuring consistency, fluidity and quality of the overall experience.
Event planning and coordination
We managed the planning of the two-day event, coordinating locations, vendors, logistics and timing, ensuring effective direction even with different formats and content.
Content and session management
The program alternated panels, panel discussions and testimonials, highlighting the value of interdisciplinary research, sustainable innovation and building an inclusive ecosystem.
The sessions were attended by leading institutional figures, including the Rectors of the universities involved in the MUSA project, with the active involvement of the City of Milan, strengthening the dialogue between research, institutions and the territory.
- The first day, titled “Three years of research and experimentation: impact and results,” was dedicated to presenting the results of the project spokes, with thematic sessions on one-health, deep tech and social innovation, enriched by Nicola Palmarini ‘s talk and the “Melody on Time” show, which combined science, art and astronomy.
- The second day, “MUSA beyond MUSA: from the project to the ecosystem,” delved into the future prospects of the project, with the presentation of the Three-Year Strategic Plan, the valorization of the activities carried out, and the awarding of the winning posters and winners of the MUSA Next Generation SME call.
Engagement and live sketching
To encourage engagement and visual restitution of content, Promoest integrated live sketching during the parallel sessions, transforming the themes that emerged into immediate and sharable graphic narratives.
Objectives and results
The goal of the event was to tell the story of the impact of the MUSA project, stimulate discussion among the different stakeholders, and outline a shared vision for the future of sustainable innovation.
The two days achieved significant results:
wide participation, with more than 600 people involved in total;
Concrete enhancement of the scientific and project results achieved;
Strong focus on issues of sustainability, inclusion and interdisciplinary innovation;
Construction of a clear and coherent narrative of MUSA’s evolution from project to ecosystem.
The event confirmed Promoest’s ability to manage complex, multi-location events by integrating high-level content, operational coordination and innovative engagement solutions.
