Metropolitan City of Reggio Calabria

The project

Metropolitan City of Reggio Calabria reveals the unique own Soul, because the differences, peculiarities and specificities of each part of the territory, wonderful individually, together become extraordinary.

In particular, the promotional campaign that kicked off on Nov. 29, 2021 is the culmination of a territorial marketing strategy the city has been working on for several months. In fact, this strategy aims to define and chart a new course in which each element contributes to a unique and positive image of our territory.

New Challenges

There are immense potentials in tourism, thanks to the richness in cultural and natural features.

A season is ushered in in which attention to the narrative of the area will be central to the city’s development and growth policy. All of this is to restore a correct projection of the immensity of the heritage that Metrocity holds and the proper role of centrality within the Mediterranean.

In conclusion, Metropolitan City of Reggio Calabria is ready for new challenges, proud of its history and humanity and starts from this to present its tourism destination!

The Results

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Decrease in bounce rate


Increase in average session duration


Increase in page views