The project
On the occasion of the exhibition “Saudi Plastics & Petrochemicals – Saudi Print & Pack 2024,” the Italian Trade Commission (ICE) decided to strengthen the presence of Italian companies in Saudi Arabia by promoting the excellence of Made in Italy.
The challenge was significant: to create an exhibition space that not only attracted attention but also best represented Italian quality and innovation.
Services Provided by Promoest
Strategic Stand Design
Promoest played a crucial role in this initiative. Our mission was clear: to design and build booths that could maximize the communicative impact of the Italian exhibition area.
We created visually appealing and functional booths that not only attracted visitors but brought increased brand recognition for participating Italian companies.
Thanks to a design studied to the smallest detail, Italian excellence was presented in a convincing and impactful way.
Logistics-Operational Coordination
But Promoest’s work did not stop there. We also managed all logistics and operations, coordinating booth set-up and management at the Riyadh International Convention & Exhibition Center.
Attention to operational details enabled participants to focus on their business smoothly from the beginning to the end of the event.
The results
The result of this collaboration has been remarkable. Thanks to the strategic and comprehensive services offered by Promoest, ICE has been able to successfully promote Italian excellence in the Saudi market. Italian companies were able to showcase their strengths, marking an important step in their internationalization journey in Saudi Arabia.
Commitment and professionalism in booth design, construction, and coordination enabled Italian companies to achieve a strong and significant presence at the “Saudi Plastics & Petrochemicals – Saudi Print & Pack 2024” exhibition.
This success demonstrated how strategic and careful management can make a difference in major international events.